We build and back software, agencies and media.

Trimble Digital is Jeff Trimble’s holding company. Seven brands for local businesses live here, next to our sister company, Shmo Software.

Partnerships, acquisitions or a quick hello.

12 brands,
two companies

The family.

Seven Trimble Digital brands, plus five from our sister company. Tap any of them.

Trimble Digital brands

The Shmo Leads family of agencies

Customer: Independent pawnbrokers, from one shop to multi-store groups.

Sammy, team mascot

Pawn Leads

The largest marketing agency in pawn.

A pawn-only marketing agency. Ads, reviews and websites bring pawn shops new customers; texts and email bring them back.

Visit pawnleads.com, Pawn Leads, opens in a new tab

The software they run on

Sample text thread from a shop that uses Shmello
  1. Your Shop: Thanks for stopping in today. Reply YES to join our VIP list.
  2. You: YES
  3. Your Shop: You’re in. Want to leave us a quick Google review?

Shmello

Texting software that brings customers back.

Invite customers onto a list you own, ask for Google reviews, and bring them back with a text. The agencies run on it.

Visit shmello.com, Shmello, opens in a new tab

Media for local business owners

Launching soon

The YPR

Free plays every Monday.

A free publication and Monday email with marketing, sales and growth plays for young local business owners.

Visit theypr.com, The YPR, opens in a new tab

Axso

Business news for Main Street, not Wall Street.

A free five-minute email every Tuesday: what changed in business, what it means for local owners, and what to do.

Visit axsomedia.com, Axso, opens in a new tab
Sister company

Our sister company: Shmo Software LLC

Shmo Software LLC is Jeff Trimble’s other company. Trimble Digital doesn’t own it. Same family, separate LLC.

Lent to:
Mike
Due back:
Friday
Sample
Shmo the marshmallow, carrying a chair and a box of lent thingsReminder sent

ShmoStuff

Lend freely. Get it back easily.

Tracks what you lend to friends, family and groups, with condition photos, QR codes and reminders that come from ShmoStuff, not you.

Visit shmostuff.com, ShmoStuff, opens in a new tab

For when you turn 18

Open beta

FM2Y

A living storybook of their childhood.

A private family scrapbook where parents and loved ones save photos, voice notes and sealed letters for a child, handed over at 18.

Visit fm2y.com, FM2Y, opens in a new tab

Results from the Shmo Leads machine.

Real numbers from Shmo Leads clients, mostly pawn shops.

Fresh off the printer

Shmo LeadsResults

  • 300+ local businesses run the Shmo Leads machine
  • 650+ new customers a month for our first client
  • 50+ locations run for one client
  • $2M to $4M gross profit for one owner in three years
  • A decade of marketing local businesses

Thank you, come again

At Shmo Leads

How Trimble Digital works.

  1. Build or buy.

    We build or acquire focused businesses with clear demand and strong fundamentals.

  2. Run it on real systems.

    We improve the systems, marketing and product so the business keeps growing.

  3. Stay for the long haul.

    We work with founders, operators and strategic partners for the long term.

Same playbook, every brand

What every brand gets

The people behind it.

Sammy, Pawn Leads team mascot
  • Jeff Trimble

    Founder & CEO

    I founded Trimble Digital to honor my father’s name and build something real.

    Every client relationship is personal to me.

    We don’t do transactions; we build partnerships that last.

  • Shell Fisher

    Head of Operations

    I keep everything organized and moving forward.

    My job is to make sure projects stay structured, clients are supported and the work gets done right, every single time.

  • Shane Gueco

    Project Manager

    I work closely with clients and our team to make sure every project runs smoothly.

    Well-built solutions that help businesses grow: that’s what drives me every day.

We hire builders, operators and problem-solvers.

Work across our brands at once: agencies, software and media.

  • Growth.

    Bring in new customers and revenue across the brands.

  • Product.

    Build and ship software that solves real problems.

  • Operations.

    Design the systems that keep every brand running.

Tell us what you’re great at

No open listings right now? Send a note anyway.

For investors and partners.

Why Trimble Digital

  • Focused on durable, cash-flowing businesses.
  • Spread across agencies, software and media.
  • Operator-led, not passive.
  • Built for long-term value, not quick flips.
Full deck on request
Ask for the partnership deck

Fair questions

  • What kinds of companies do you build or back?

    Niche software products, performance marketing agencies and media for local business owners.

    We look for strong fundamentals, clear demand and room to grow.

  • Do you partner with founders and operators?

    Yes.

    We look for experienced founders and operators who want to grow their business with our team, systems and support behind them.

  • Software, agencies or media?

    All three.

    Our agencies run on our own software, and our media brands reach the same local business owners our agencies serve.

  • How do partnerships start?

    With a conversation.

    Send a note through the form below and tell us about your business and your goals.

Let’s talk.

Partnerships, acquisitions, press or a quick hello. Send a note and we’ll get back to you.

Or just fill this in